![]() The first thing to look out for is if the top is single or double stitch. However as many of the best Fruit of the Loom t-shirts are old band ones with printed information where the tags might have begun to fade, making comparison difficult, here’s a few things to watch out for that might indicate if your Fruit of the Loom is vintage. How to tell if Fruit of the Loom is vintage from the tagsĪlthough comparing the logos on the tags over the years can help us narrow down rough eras, in some cases the logo didn’t change for 25 years, so looking at Fruit of the Loom tags over the years can help us get a better approximation of when the piece is from. The ‘of the’ is smaller and on top of each other in between the words ‘Fruit’ and ‘Loom’įruit of the Loom logos over the years - The history of Fruit of the Loom logos.The design of the fruit is slightly changed, but remains abstract.The most recent Fruit of the Loom logo has the emblem over the text but is no longer a badge.What Generation is My iPod? How to Tell Which One You Have The text is in an arc across the top but ‘of the’ if smaller and it doesn’t have a background.However, it is set in a badge like design.The inner design is still very much like a painting.It has a frame like border, adding to its appearance as a paintingġ927 to 1936 vintage Fruit of the Loom logo.The first ever logo looks more like a painting than a logo, and is iconic for forming the structure of what would become the final logo.1893 to 1927 vintage Fruit of the Loom logo ![]() The logo contains a red apple, green grapes, purple raps, white currants, and yellow gooseberries but has been stylized in many different ways in the last 160 years. These t-shirts have been the base layer of some of the most iconic vintage t-shirts around, however the nature of them being blank means that its often hard to see an outwardly showing logo, so the best place to find one is often the neck tags. How to tell if Fruit of the Loom is vintage from the logoįruit of the Loom is one of the world’s largest textile manufacturers and create a massive range of clothing products, however most of us in the vintage community know them best for their printable blank vintage t-shirts. ![]() In 2002, famous investor and philanthropist Warren Buffett bought the company for \$835 million, and later adding Russell Athletic, Spalding and Vanity Fair to a portfolio of fashion brands. In 1999 Fruit of the Loom declared bankruptcy after posting a loss of over half a billion dollars. Although revenue had increased by five times, the company still struggled to repay debts and competition from imported goods after the North American Free Trade Agreement (NAFTA) led to widespread downsizing in the following decade. Another notable moment in Fruit of the Loom’s marketing history is their 1988 ‘We Fit America’ underwear campaign, which was the first ever TV ad to feature a woman in underwear.īy the late 1980s, sales were at $2.5 billion, up from $500 million just 15 years earlier. As the swinging 60s rolled around and consumer spending would start to rise, the company would start advertising on television, using celebrities like commentator Howard Cosell as brand ambassadors. Like many US textile companies during WWII, Fruit of the Loom changed their production to accommodate the war effort, manufacturing over 50 million pairs of boxer shorts for the US military. Innovations that are taken for granted today helped propel sales, such as the introduction of the boxer multipack, which would become the industry standard for purchasing men’s underwear. The strength of the brand grew over the next few decades, and by the late 1920s Fruit of the Loom was licencing out its logo and brand to other textile manufacturers as it was so valuable to them. They were also one of the first companies to offer an Unconditional Guarantee on all its products in 1891. The name Fruit of the Loom is a reference to the bible Psalm 127:3 “fruit of the womb”. A friend of Robert Knight’s painted apples on the cloth, and the ones with the Fruit of the Loom style logo outsold the rest. ![]() This now famous logo was adopted as almost a coincidence. Founders and brothers Robert and Benjamin Knight registered the Fruit of the Loom trademark 20 years later, making Fruit of the Loom one of the oldest brands in the world. Starting as a cotton mill in Rhode Island, New York, Fruit of the Loom began operations in 1851, and nowadays is well known for the many vintage t-shirts and pieces of vintage clothing it has manufactured. How to tell if Fruit of the Loom is vintage
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